Why do you need to focus your graphics on the problem first
Do you know what your customers hear when reading your website?
Another quick test you can do is to replace your company’s name with one of your competitors. Does your website work for them? Then you need to go over your content, make it about your customers, and bring your unique touch.
Start with the problem, and from your customer’s point of view
Talking about solutions and about your company is not interesting. People don’t adhere to a solution, not from the get-go, but they always recognize a problem they have.
When you built your product you had to take your customer’s point of view into account. You studied their problem and their environment, before putting a solution in their hands.
You need to do the same thing for your articles.
Your website is a solution to a problem. The same problem your product solves. So your pages should also speak your customer language and be helpful. Articles, white papers, live demo pages, they are all ways to help your customers in a smaller way. Show your empathy and understanding of the customer’s issues to builds trust.
Your turn now
Which is your customers’ biggest problem for which you can propose your help?
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Originally published at https://de-amicis.com on December 20, 2020.